In Praise of Simplicity

Muddy River aims to apply science to deliver the simplest, most effective, and reliable processes to treat water and wastewater. Wastewater treatment can be really simple but industry insists on making it complicated.


“Simplicity is complexity resolved” (Constantin Brancusci). We believe that the best process is one that does nothing, and the closer we can achieve that ideal, the better off we are. Muddy River aims to be the Seinfeld of wastewater treatment processes where nothing much really happens because we know that stuff eventually breaks and moving stuff breaks sooner. Moving parts – that’s the rub!


“Simplicity is the key note of all elegance” (Coco Chanel). Let’s face it, it’s tough to speak of elegance and wastewater in the same sentence, but according to Leonardo da Vinci, “simplicity is the ultimate sophistication”.


Steve Jobs was also an advocate of simple designs. “Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”


Call us simpletons, but we agree with some of the best thinkers in recorded history: simple good, complex bad. So when things aren’t adding up, start subtracting. Keep it simple, sci-man.


​For over a decade, Muddy River Technologies has produced innovative water and wastewater treatment systems for unrivaled performance. Muddy River is committed to environmental stewardship by building robust and effective products and processes to provide water and wastewater treatment solutions, clean and simple.